More than 80% of loyal users of this social medium are women . And the majority age of Pinterest users is between 19 and 45 years old. Therefore, if your target audience is mostly female and your business is based on topics such as decoration, Coinbase Virtual Currency Phone Number List cooking, fashion, beauty or lifestyle, you should not forget to develop a digital marketing strategy on Pinterest.
2. Business with other target audiences
But we must not forget that in recent years the Pinterest audience has also diversified to other types of public. For one thing, 1 in 2 Millennials use this social medium . And on the other hand, the male gender is increasingly present on Coinbase Virtual Currency Phone Number List Pinterest. So any business that has something visual to display can develop their digital marketing strategy on Pinterest. The important thing is to know how to inspire with the content you contribute . Users save those pins they want to make happen. Therefore, if you manage to occupy that place, sooner or later you will be able to materialize the sale. That's why visibility on Pinterest is so important.
3. B2B companies
In addition, all service companies, B2B companies and professionals who develop their own personal brand through a blog Coinbase Virtual Currency Phone Number List should also consider establishing their digital marketing strategy on Pinterest . Keep in mind that it is one of the most important social media to improve organ positioning or SEO positioning. Why?. As simple as it is one of the social networks that generate the most traffic to your website. In my particular case, the number of visits from Pinterest to my website represents more than 75% of the total traffic channeled through social networks.
Finally, the media, in general, have found an excellent ally in Pinterest. Almost all communication media have a presence on this Coinbase Virtual Currency Phone Number List channel to highlight the most attractive images on their website in order to obtain traffic . And above all, it is proving especially useful for women's magazines, or prescribers linked to lifestyle.
How to start the digital marketing strategy on Pinterest?
The steps to be able to have a presence on Pinterest are very simple. I will detail them below:
1. Sign up on Pinterest
Obviously, the first thing you should do is go to www.pinterest.com and register with your email or associate them with your Facebook or Twitter account. In the latter case, the username and profile image that will appear by default in your Pinterest account will be the same as the associated social network.
To register you need to complete the data that will appear on your profile. If you already have a presence on other social media, it is Coinbase Virtual Currency Phone Number List important that your image and your profile data are in line with the other social networks . In this way, your users will be able to easily identify your brand regardless of the means by which they do so. Brand homogeneity and consistency is very important.
2. Create your business account
The brand profile can be created in two different ways:
If what you want is to create the company account from scratch, you must go to http://business.pinterest.com and complete data such as: type of business, contact name, website address, etc. Once all the necessary data has been indicated, you can download and save the HTML code to include it on your website.
If, on the other hand, you want to convert a user profile into a company profile, you must go to https://pinterest.com/business/convert/ and complete the data as in the previous case.
3. Know your target audience
Before publishing on Pinterest, it is necessary to know what the target is like . It is essential to know how to achieve the satisfaction of your audience . You must be very clear about the factors that influence their purchase process . In short, you have to know who they are, what they are really looking for and how you are going to establish the digital marketing strategy on Pinterest so that they find you .
4. Create quality content that your users like
Once you are clear about the tastes and interests of your customers, the next step is to create content tailored to what they expect from your brand. It's important to note that Pinterest is all about visual sharing and discovering new lifestyle-based interests.