Advertising Continue reading below Geoffrey Colon, Communications Designer, Microsoft Geoffrey ColonTwo things for social media marketers to watch out for: 1. CRM CRM via social networks has always existed but it is now a form of marketing. The better you Phone do it, the better word of mouth will get about your business, products and services. The economics of reputation only have more influence on how people choose which business to use. Many businesses have ignored this and as a result will pay a high price in 2017 with increased churn or the loss of potential new customers.
Advertising Continue reading fax list below 2. Bots Due to the volume of conversations that can exist on these channels, chatbots are essential. in 2017, as they will only become more influential and allow companies that may have a small staff to handle massive amounts of requests through channels like Facebook Phone Messenger, Twitter and Skype. Brent Csutoras, Founder and CEO, Pixel Road Designs Brent CsutorasIf you look at the success of Pinterest, Snapchat and Instagram, it's clear there's a real shift in social media storytelling. It's been something of an option for most companies so far, but I think in 2017 companies need to really think and seriously think about how to integrate Phone more visual storytelling into their marketing plans on social networks.
Wherever possible, I also think it will be important for businesses to start thinking about how they can incorporate beacon or location marketing efforts into their strategy as well. Pretty much every app I've seen or showcased in the last year has had a location-based tag or feature, so companies are going to have to start considering integrating that as well. Advertising Continue reading below Over the past two years, we have been moving towards a significant shift in how we tell our stories through social media. In 2017, it's time to get in Phone step with the times and start embracing that change - like now! Melissa Fach, Social Community Manager, Pubcon Melissa FachCustomer service via social media is already huge, but I think it will grow in 2017.