The sales funnel consists of three steps or stages: recognition, review, and purchase. Each determines the process you should be familiar with. The following is an example of a sales funnel. Tofu funnel Consciousness (tofu). When an individual enters your area of influence by filling out a form on your site, he or she will be the lead with a specific need to meet or a problem to be solved. And first of all, you should start by defining their needs.
This is done by looking at ghost mannequin effect which products they saw on your site to gain insight into their perception of your brand. Consideration (MOFU). In this step, the lead needs to get more information about you to determine if the lead needs your product or service. The best thing a company can do at this step is to build trust with the lead by providing them with valuable information about the brand and its benefits. Purchase (BOFU). At the bottom of the goal-achieving process are the customer's purchasing points. However, this is not the end of the cycle.
You should always keep in touch with your customers and consider fostering the need to return to your brand. The purchasing step requires solid customer service that meets customer needs and creates a positive experience. Building connections and trust between brands and leads is an effective way to increase sales and attract prospects and customers. All these steps have different methods and therefore different intents that require different content.