If you’ve been following our latest posts on e Special leads ngagement and marketing, you know that marketers need to change the way they engage prospects and customers. We have entered the Engagement Economy, and to survive and thrive, Special leads organizations must evolve their marketing strategies and tactics accordingly. Simply put, we must stop saying that what we have been doing is “engaging” buyers.
And instead, we must take steps to truly engage. What Special leads most marketers have done with all the new digital tools at their disposal is put a new spin on traditional tactics of marketing to their audience. What’s needed is a wholesale change. It starts with truly Special leads understanding what it means to engage with today’s Special leads buyers. I’m not blaming marketers.
But I am advocating for a shake-up—starting with the mindse Special leads t and going all the way down to the tactics—at most organizations. To validate that marketing leaders need to adopt and execute new strategies and approaches, Marketo undertook the first-ever engagement focused study. Surveying more than 2,000 global consumers and marketers in order to surface Special leads valuable insights, the results should serve as a guidepost for marketers intent on succeeding. a higher