Small and medium-sized companies are increasingly aware of the importance of their digitization . Therefore, almost all companies, when defining their Community Management strategy, consider their presence on social networks such as Facebook , Twitter or Instagram . But… How many do you know who decide to implement a digital marketing strategy on Pinterest?
The truth is that Pinterest is the "great silent" within social networks. Without making much noise, each time its results are more Phone Number List overwhelming. That is why it can be a perfect ally to build a good online reputation for your brand .
In this article I want to show you the great advantages that establishing an adequate digital marketing strategy on Pinterest Phone Number List can bring to your company. Do not miss it!
Pinterest is a word made up Phone Number List of the words “pin” and “interest”. It is a social media created to share photos. This social network defines itself as “the world catalog of ideas” .
Pinterest was founded by Ben Silbermann, along with Paul Sciarra and Evan Sharp, in March 2010 and is already one of the best social media networks.
According to the IAB's 2018 Annual Social Media Study , Pinterest is the seventh largest social network for spontaneous recognition. The rating that its users give it is an average of 7.5. Above social networks such as Twitter, Facebook, Snapchat or LinkedIn among others.
It is probably the most Phone Number List popular content curation platform right now . Although most users are not aware of its nature, since it is a tool to discover, collect and save content in image format .
In short, the main objective of this Phone Number List social network is "to connect users through the tastes that they find interesting and motivate them" .
Connect with your audience with Pinterest
What are the main benefits of developing a digital marketing strategy on Pinterest?
The main reasons why you should implement a digital marketing strategy on Pinterest are the following:
1. Create brand image
For small and medium-sized businesses, establishing a digital marketing strategy on Pinterest can help boost your corporate brand image . Through this social medium you can show your audience attractive images or illustrative infographics that show the advantages of your products or services and the brand value of your business.
2. Reach new potential customers
Pinterest is three times more effective than other social networks at generating leads . Keep in mind that information searches through this platform have increased by 81% in the last year. A portion of users enter or save content from other users. But do not forget that 60% of that shared content comes from company websites . Also, it is important that all pins are well tagged with the proper hashtags. This will help their visibility in keyword searches.
3. Viralize your own content
This social network is 80% more viral than the rest . And because?. Well, very simple. On the one hand, an adequate content strategy in image format is highly shared by users. Also, on Pinterest, those pins with a high number of views and that are saved by other users appear in the feed of many more users. Therefore, the reach of valuable content for the public is very high in this social medium. And finally, this platform allows you to share any pin through widgets to other social networks, email or simply by copying the url of the pin.