Babe Wine today is giving Instagram users a chance to redecorate for the holidays in a sweepstakes with Dorinda Medley, alumnus of Bravo’s “The Real Coinbase User List Housewives of New York City.” The AB InBev-owned brand of canned sparkling wine is offering a $1,000 gift card to the winner of its contest, per an announcement shared with Mobile Marketer. Babe Wine is asking people to follow its @drinkbabe account on Instagram and respond to its Coinbase User List post about the contest by tagging a friend and using the #Sweepstakes hashtag to enter by Dec. 1. The following day,
Babe Wine will choose a winner to re-do Coinbase User List their holiday decorations with inspiration from Medley’s Blue Stone Manor in the Berkshires. Babe Wine also will give the winner a $200 credit to order wine directly from its website, according to the contest rules. The social media giveaway comes as brands look to engage with consumers who are Coinbase User List more likely to be spending the holidays at home due to the coronavirus pandemic. Insight: Babe Wine aims to spread holiday cheer while engaging consumers with its sweepstakes on Instagram, which has an estimated 136 million
Users in the U.S., 60% of whom are younger than age 35, according to data compiled by social media management firm Napoleon Cat. The campaign can reach those younger adults, who helped to drive a 79% increase in off-premise sales of Coinbase User List canned wine to $163 million for the 12-month period ended in June, per Nielsen data cited by Forbes. By collaborating with Dorinda Medley on the sweepstakes, Babe can extend its messaging among the reality TV star’s 972,000 followers on Instagram, and help to boost its own following from the current level of about 179,000. Influencer marketing has grown more popular in the past few years, and is showing signs of resiliency during the pandemic as brands seek to reach homebound consumers.