Product diagram. "Google has introduced countless new Shopping features directly into search results," said Karen Bone, chief SEO officer at digital Industry Email List marketing and SEO agency Ayima, pointing to structured data-driven features such as panels. knowledge base and the carousel of popular products, and their importance in search. results pages. “Without integrating your products to get featured, your typical ranking position may not be enough to Industry Email List drive traffic,” she said. A standard search result listing (above) for a video game, compared to a listing for
The same game that uses structured data (below) to Industry Email List render star rating, rating, and price information available in search results. Source: Dave Davies. "[The product schema is] the easiest way to make it clear to Google that you need to Industry Email List rank for phrases like 'buy X,'" said Dave Davies, CEO of Beanstalk Internet Marketing, adding that this type of Industry Email List structured data can help grab the attention of potential customers and provide them with useful information on which to base their decisions, as well as potentially improving your click-through rates.
The carousel of popular products. Mobile users may also come across Google's Popular Products carousel if they are looking for clothing and fashion products. This type of mobile result allows users to filter by product categories, view different colors, Industry Email List read reviews, and compare prices without having to click through to a retailer's site (although they will have to click through to a store link to complete the purchase). Google Organic Search Results Industry Email List Popular Products The Popular Products carousel in Google mobile search results. You can integrate your products into this carousel by tagging